Advert created to be heard by your dog
Nestle have recently created an advert which, instead of just targeting you as the dog owner, also targets your dog by including high-pitched sounds like a dog whistle to make your dog aware of the advert.
The dog food range Beneful Dog Food advert uses sounds beyond human hearing, as well as an audible squeak like a dog toy.
The advert makes dogs sit up and pay attention to the advert, pricking up their ears – a new, revolutionary way to advertise, as it gets owners involved with the advert too.
It is being screened for the first time in Austria this week. The idea came from a German award-winning campaign which featured ‘sniffable’ dog posters to attract dogs to the advert and their owners to follow.
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